It Was Never About the Mop
I built a commercial cleaning company from the ground up—not just to make money, but to deeply understand how small businesses work from the inside out. Instead of going to college, I chose entrepreneurship and spent the next decade learning through action—launching, scaling, and refining every part of the business myself.
Over the past 12 years, I’ve:
Grown a thriving service-based business
Trained and led a team of over 30 people
Developed scalable systems and documented processes
Navigated the kind of leadership and operational challenges most people only learn the hard way
This site is where I share that journey—through white papers, blog posts, and practical insights on systems thinking, team leadership, branding, and service business strategy. If you’re building something real, this space is for you.
Whether you're growing a field service company, leading a crew, or scaling operations, you'll find lessons here that are honest, tested, and built on real-world experience.
Stay in the Loop
No schedule. No spam. Just real stuff I’m working on.
This isn’t some overproduced newsletter with fake urgency or growth hacks. It’s a way to stay connected with what I’m doing—personally and professionally.
I send updates when I have something worth sharing:
Ideas I’m working through
Books and tools I’ve found useful
Problems I’ve solved in my businesses
Insights into building and running a real company from the ground up
If you’re into small business, systems, leadership, or just trying to build something that works—this is for you.
Small business as a path to personal growth.
What I Do
I help service-based businesses scale, streamline operations, and build systems that drive long-term growth. With over 12 years of hands-on experience as the founder of a successful commercial cleaning company, I understand the real-world challenges of leadership, labor, profitability, and branding.
My work focuses on:
Structuring and scaling service-based businesses
Building documented systems that grow with less chaos
Training teams to show up, follow process, and take pride in their work
Turning field service operations into reliable, trust-based brands
Fixing breakdowns in accountability, leadership, or culture
Whether you're running a field service company, growing a blue-collar team, or looking to bring more structure to your business, I offer practical, experience-backed guidance to help you reach the next level.
Turning Field Service Operations into Reliable, Trust-Based Brands
Visual consistency in crews, vehicles, tools
Branded client-facing documents and forms
Polished customer onboarding experiences
Social proof through testimonials and photos
Values-based messaging that reflects your culture
Operational visibility for clients (updates, status, etc.)
Building documented systems that grow with less chaos
SOPs for every service line
Job checklists and completion verification
Systematized quoting and invoicing
Repeatable onboarding and training flows
Cloud-based document storage and access
Scalable admin and back-office processes
Structuring and scaling service-based businesses
Specialized crews with defined service roles
Layered management and shift leads
Service-specific workflows and timelines
Territory and scheduling systems
Cross-utilization of assets between businesses
Brand expansion through licensing
Training Teams to Show Up, Follow Process, and Take Pride in Their Work
Uniform policies that reinforce identity
Toolkits and physical standards
Video training content by job type
Daily check-ins and end-of-shift reports
Peer accountability and leadership growth
Technician performance scorecards
